Branded Keyword Fully Explained

Tati Khumairoh

Tati Khumairoh

Published at

Cover image: Branded keyword illustration on the search bar

Table Of Contents

    There are various keyword types in SEO that need o be optimized for brands dreaming of achieving success in the search engine. One of them is branded keywords. This is a foremost important keyword that led users to your site and build brand awareness.

    However, treating branded keywords will be slightly different from non-branded keywords. To know more about this type of keyword, read this article and understand it to the fullest.

    What Is A Branded Keyword?

    A branded keyword refers to a specific type of keyword that includes the name or distinct terms associated with a particular brand, company, product, or service. These keywords are directly related to the brand identity and are often used by users who are specifically searching for information related to that brand.

    For illustration, let's consider a popular technology company called "Techsia." Branded keywords examples for Techsia may include "Techsia promo," "Techsia laptops," "Techsia pricing," "Techsia product," and so on.

    These keywords explicitly mention the brand name and are directly associated with the products and services offered by the company. Users searching for these terms are likely interested in finding information or making purchases related to Techsia's products or services.

    The Difference between branded keywords and non-branded keywords is quite clear. If the brander search terms or keywords are containing the brand’s name, non-branded keywords are the opposite. non-branded keywords are more general and represent broader and more generic search queries.

    Picture 1: Illustration of Branded vs Non-branded Keyword

    Picture 1: Illustration of Branded vs Non-branded Keyword

    Both types of keywords play essential roles in a comprehensive SEO and digital marketing strategy, as they target different user groups and fulfill various objectives for businesses

    The Importance of Branded Keywords for SEO

    Branded keywords play a crucial role in Search Engine Optimization (SEO) strategies and are highly valuable for businesses to boost their online presence. Here are some reasons why branded keywords are essential for SEO:

    1. Enhanced Brand Visibility

    Using branded keywords allows businesses to appear prominently in search results when users specifically look for their brand or products. This increased visibility reinforces brand recognition and helps users connect with the brand more effectively.

    2. Reputation Management

    By optimizing branded keywords, businesses can control what users see when searching for their brand. This ensures that the search results display accurate and positive information, helping in reputation management.

    3. Defense Against Competitors

    In terms of search ads, bidding on branded keywords helps businesses defend their online territory against competitors who might try to capture traffic related to the brand. It prevents competitors from ranking higher than the brand itself for branded searches.

    5. Measure of Brand Success

    Tracking the performance of branded keywords provides valuable insights into the brand's popularity, market reach, and customer loyalty. In the end, this activity can consistently improve rankings and click-through rates for branded searches indicating brand growth and success.

    Finding Branded Keyword

    After understanding the definition, differences, and importance, now let's learn how to find your branded keywords. You might think that this shouldn’t be hard because you only need to add your brand name to the keywords. However, you still need to find the variation in which you did not rank well.

    There are some ways you can do to find this type of keyword. Here are some of the ways:

    • Google Search and Auto-Suggestions: Begin by searching for your brand name and related terms on Google. From here, you need to pay attention to the auto-suggestions that appear as you type, as they often show popular branded keywords based on user search behavior.

    • Website Analytics: Check your website analytics (e.g., Google Analytics) to identify the keywords that are driving traffic to your site. You can look for terms that include your brand name or variations of it.

    • Google Search Console: In Google Search Console, check the "Queries" report in the Performance dashboard to identify the search queries that are bringing traffic to your site. Look for branded terms among the queries.

    • Internal Data and Insights: You can also use internal data and insights from your sales, customer service, or marketing teams to identify terms frequently used when referring to your brand or products.

    Branded Keyword Strategies

    After successfully finding your branded search terms, it is important to optimize them with the right strategy to boost SEO. Below are some key strategies that can help you make use of this kind of keyword.

    1. Choose The Right Keyword to Target

    From your long list of branded terms, you need to prioritize the most important keywords to target. Not all keywords will be used because they might be redundant and somehow can be targeted with one term. 

    Make sure you do a deep analysis of what keywords should be targeted. You can use keyword metrics as the measurement and consider whether it is worth targeting or not. 

    2. Make High-Quality Content for Each Keyword

    The next strategy in using branded keywords is to create high-quality content for each term. The content will be the bridge between your business and the audience. It is because the users will find your content useful and they are willing to use your service or product.

    In this case, you can create various SEO content types such as blog posts, product guidelines, tutorials, video explanations, and many more. In the making, ensure that the content provides useful information and meets the needs of your target audience

    3. Add Internal Links

    Strategically incorporate internal links to connect your content related to products or services. Internal linking helps search engines understand the relationship between different pages and reinforces the importance of specific keywords within your website's structure.

    4. Track Branded Keyword Regularly

    The last strategy is to track those targeted keywords and monitor their performance in the search results. To do this, you should not track them one by one manually. You can use Keyword Rank Tracker by Sequence Stats to get the daily data of all keywords you track, including the branded ones.

    Picture 2: Rank Tracker in Sequence Stats

    Picture 2: Rank Tracker in Sequence Stats

    Not only that, if you have many keyword categories, you can group those keywords using View features. Then, you will be able to track it separately based on the group you set. This is in one tool which makes it more compact to your SEO activity.

    Picture 3: View feature to group keywords.

    Picture 3: View feature to group keywords.

    Wrap Up

    That’s everything! Since branded search terms are important in SEO, you have to make sure that your website can capture all of them, Don’t let any other website run in the search engine using your brand name, track - analyze - optimize with Sequence Stats!