Keyword Monitoring: A Critical Stage to A Successful SEO

Nur Fadilah Kurnia

Published at April 26, 2024 06:27 AM

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    Keyword monitoring stands as a pivotal stage in the journey toward successful SEO endeavors.

    In the dynamic landscape of online visibility, understanding how your website ranks for relevant keywords is paramount.

    This process not only offers insights into your site's performance but also enables informed decisions to refine and optimize your SEO strategy.

    By closely monitoring keyword rankings, businesses can adapt to algorithm changes, identify emerging trends, and stay ahead in the competitive digital area.

    To understand more about this topic, let's delve into the definition and why keyword monitoring is indispensable for achieving SEO success.

    What Is Keyword Monitoring?

    Keyword monitoring involves tracking the position of websites and landing pages for specific keywords, providing valuable insights into SEO strategy effectiveness and competition in search engine results.

    Monitoring keyword rankings regularly offers a clear indication of changes in site positioning over time, helping gauge performance on search engines and social media platforms.

    The Importance of Keyword Monitoring

    The process of keyword monitoring plays a significant role in SEO success for many reasons, such as:

    1. Trace Your SEO Performance

    When you rank well for various related keywords, especially in higher positions, it often results in increased organic traffic from search engines. This makes keyword ranking an essential Key Performance Metric (KPI) for your SEO efforts.

    In addition, this process offers insights into the performance of your pages about your desired keywords.

    Activities such as introducing new blog posts, unveiling fresh landing pages, and refining your website can all influence your keyword rankings.

    You can also leverage SEO tools equipped with keyword monitoring features to track these ranking fluctuations and evaluate the effectiveness of your content marketing and SEO tactics.


    Figure 1: Stacked Column Rank Distribution.

    2. Enhance On-Page SEO

    A decline in keyword rankings may indicate issues with your on-page SEO strategy.

    This could include factors such as failing to align with search intent, readability issues, inadequate internal linking, absence of title tags and alt tags, or problems with heading structure.

    By utilizing keyword monitoring, you can promptly identify decreases in rankings for specific keywords, prompting a thorough examination of potential on-page SEO errors.

    Once you identified the errors, these can be rectified and ongoing keyword monitoring ensures that rankings gradually improve over time.

    3. Learn How Search Engine Algorithm Affect the Rankings

    Keyword monitoring is instrumental in gauging the impact of search engine algorithm updates on your ranking performance.

    Search engines like Google frequently implement numerous algorithm updates annually, each tweaking the criteria influencing page rankings in the search engine results pages (SERPs).

    These alterations can trigger fluctuations in SERP rankings, commonly known as "SERP volatility."

    By diligently monitoring your keywords, you can stay informed about the adjustments in your rankings following algorithm updates. With this insight, you can adapt your strategy to maintain or enhance your search engine standings effectively.

    4. Trace Your Competitors

    You're not limited to monitoring only your brand and product-related keywords. Keyword monitoring tools enable you to observe the keywords utilized by your competitors to attract potential customers.

    By tracking the website rank and SEO effort of your competitor, you gain valuable insights into their strategies and content creation endeavors.

    In addition, this approach allows you to stay informed about your competitors' actions, anticipate potential impacts on your own content's search engine ranking, identify competitive opportunities, and understand their market positioning.

    5. Understand the New Trends in the Industry

    When you are conducting keyword position monitoring for your competitors and industry, you may occasionally uncover new keywords.

    You can assess their search volume and performance to determine their relevance. This discovery could indicate emerging trends on the web or social platforms.

    Consequently, you can capitalize on this insight by generating high-quality content to target the new keyword, potentially outperforming your competitors.

    How to Conduct Keyword Monitoring for SEO

    The process of monitoring keywords requires consistent effort, so commitment is essential. However, you don’t need to worry because you can use the complete features of Sequence Stat that will help you simplify all your SEO activities.

    Here are some recommended practices to uphold:

    1. Monitor Keywords in a Single Location

    The first step is you utilize a centralized keyword tracking tool to oversee all your chosen keywords.

    This approach facilitates access to up-to-date information and streamlines the task of monitoring and evaluating keyword performance.

    With Sequence Stat, you can conveniently track all your keywords from one dashboard.


    Figure 2: Keyword Rank Dashboard in Sequence Stat.

    2. Categorize Your Keywords

    Next, you can arrange your keywords into appropriate categories according to themes, products, services, or other relevant criteria.

    Categorizing keywords enables you to comprehensively understand your keyword strategy and prioritize tasks based on the significance of each category. In addition, you can also utilize the View feature within the Rank Dashboard of Sequence Stat to effortlessly group keywords and monitor them individually.


    Figure 3: View feature in Sequence Stat allows for the creation of multiple groups as required.

    3. Monitor Your Keyword Regularly

    You need to monitor keyword performance regularly, whether it’s on a daily or monthly basis. Daily checks assist in detecting sudden changes or issues needing immediate action, while monthly checks unveil trends and patterns over a longer period.

    4. Conduct Content Audit

    After that, you have to evaluate the performance of existing content through a comprehensive content audit. Additionally, don’t forget to determine high-performing content for further optimization and identify underperforming content that requires improvement.

    5. Optimize Underperforming Content for Specific Keywords

    The next step is to enhance underperforming content by leveraging insights from keyword tracking. You also need to update relevant keywords, refine on-page SEO elements, and enhance overall quality to better match user search intent.

    In Sequence Stat, you can easily identify underperforming keywords based on their ranking, indicated by varying brightness levels.


    Figure 4: Rank Dashboard for daily data.

    6. Track Competitor Keywords

    In Sequence Stat, you can discover keywords that your competitor effectively targets and uncover weaknesses in their strategy that you can capitalize on. This offers valuable insights into fresh keyword ideas and areas for enhancement.

    Additionally, you can utilize the Domain Watchlist feature in Sequence Stat to identify your competitors’ top pages and keywords.


    Figure 5: Domain Watchlist features to view competitors's pages and keywords.

    Monitoring keywords is essential for staying updated on your keyword rankings. To achieve this, it's essential to have a reliable tool capable of handling all monitoring tasks and providing comprehensive metric data.

    You can consider using Sequence Stat as your preferred keyword monitoring tool to meet these needs.

    Register now for Sequence Stat to try all the features effortlessly and experience firsthand how SEO tasks can be simplified!