A Beginners Guide to Link Building in SEO

Tati Khumairoh

Tati Khumairoh

Published at
Last edited at by Tati Khumairoh

ilustration of link building in SEO

Table Of Contents

    For those who are new to the world of SEO, understanding link building is an essential aspect of boosting a website's visibility and credibility. This is one of the metrics that could raise domain authority. 

    How is that possible? we will learn about it through this guide. his beginner's guide to link building will demystify the concept, explore its importance, and provide a roadmap for effectively harnessing the power of links.

    What Is Link Building?

    Link building is the process of acquiring hyperlinks, often referred to as "backlinks" or simply "links," from external websites to your own website. These links serve as pathways that lead users from one webpage to another on the internet.

    Backlinks are like "votes of confidence" from other websites. When reputable websites link to your site, search engines like Google see your site as more trustworthy and credible. The more high-quality backlinks you have, the higher your website is likely to rank in search results.

    In essence, having strong, relevant, and numerous backlinks can boost your website's visibility and position in search engine results, making it more likely to be seen by users searching for related topics.

    The Urgency of Having Backlinks

    The urgency of having backlinks in your SEO strategy stems from several critical factors:

    • Search Engine Ranking: Backlinks are a crucial ranking factor in search engine algorithms. If your site doesn't appear on the first page of search results, it can miss out on a significant portion of organic traffic.

    • Visibility and Traffic: Backlinks are pathways to your website. They guide users from other web pages to yours. When authoritative websites link to your content, it increases the chances of people discovering and visiting your site. 

    • Credibility and Trust: Backlinks from reputable sources signal trust and credibility to both search engines and users. When other trustworthy sites endorse your content through backlinks, it enhances your site's reputation and authority in your niche.

    • Content Promotion: High-quality content can only benefit your site if it's discovered and read. Backlinks serve as a promotional tool for your content, increasing its visibility and reach. Without these links, even the best content may remain underappreciated.

    How to Do Link Building

    Building links effectively in your SEO strategy requires a systematic approach. Here are some techniques to help you build links without compromising their quality.

    1. Create High-Quality Content

    Start by producing valuable, informative, and shareable content. Quality content naturally attracts backlinks. With enough content, you can reach a wider audience to your business.

    2. Content Promotion

    Share your content on social media, email newsletters, and other promotional channels to increase its visibility. The more people see your content, the higher the chance they'll link to it.

    3. Guest Posting

    Write high-quality guest posts for authoritative websites in your niche. Include a link back to your site in your author bio or content. Ensure that your guest posts are valuable and relevant to the host site's audience.

    4. Outreach

    Reach out to website owners, bloggers, and content creators who might be interested in your content. Craft personalized and compelling outreach emails to request backlinks.

    5. Backlink Agency

    The last thing we can suggest is to buy quality backlinks from a professional, white-hate link-building service. This is okay to do if you are sure that it serves only quality and relevant links. However, you have to be smart to choose a reliable resource.

    Link-Building Strategies

    Building a successful link-building strategy requires a systematic and sustainable approach. Here's how to make it work:

    1. Analyze Competitor Backlinks

    Competitor analysis is an essential first step in any link-building strategy. By examining the backlink profiles of your competitors, you can uncover valuable insights and opportunities. 

    Start by identifying your main competitors in your niche or industry. These are websites that rank well for similar keywords or topics. You can use Sequence Stats Domain Watchlist to know your search and direct competitors.

    Picture 1 - Domain Watchlist in Sequence Stats

    Picture 1 - Domain Watchlist in Sequence Stats

    Assess the quality of the backlinks your competitors have. Look for links from authoritative and relevant websites. Identify patterns in their link profiles. From here, you can identify websites or blogs that may be open to linking to your content, especially if they've linked to similar content in the past.

    2. Create Assets That Are Easy to Link:

    The key to attracting backlinks is to create linkable assets and content that other websites want to reference and link to. Here's the kind of website access that you can create.

    • Infographics: Visual content like infographics is highly shareable and can attract links. Create informative and visually appealing infographics on topics related to your niche.

    • Comprehensive Guides: In-depth guides, whitepapers, and ebooks can serve as authoritative resources in your field, attracting backlinks from websites seeking reference material.

    • Original Research: Conduct and publish original research, surveys, or studies in your industry. Such data-driven content is often highly linkable.

    • Case Studies: Share real-life case studies or success stories that demonstrate your expertise and the results you've achieved.

    • Video Content: Video is increasingly popular. Creating informative and engaging videos can encourage sharing and linking.

    3. Promote Your Content

    Creating excellent content is just the beginning; you need to promote it to reach a wider audience and encourage backlinks. You can share your content on social media platforms. Engage with your audience and encourage sharing.

    Partner with influencers or other content creators to co-create content. They can help promote it to their audiences, potentially resulting in backlinks.

    4. Audit All Your Links

    Regularly auditing your backlinks helps you maintain a healthy link profile and identify and rectify any issues. You can start assessing the quality and relevance of your existing backlinks. Disavow or remove links from low-quality or spammy sources.

    Next, analyze the anchor text of your backlinks. Ensure it is diverse and relevant to your content and keywords. Also, you need to periodically check for broken links pointing to your site. If you find any, reach out to the site owner and request a correction.

    Continuously monitor your backlink profile using SEO tools. Keep an eye on new backlinks, the health of your existing links, and your overall link-building strategy's impact on your SEO efforts.

    In this case, you can use Sequence Stats Site Audit to see whether your links have a problem. Here you can schedule it so that you can get an automatic result of your site audit.

    Picture 2 - Site Audit Links with Sequence Stats.

    Picture 2 - Site Audit Links with Sequence Stats.

    By thoroughly implementing these strategies and keeping an eye on the quality of your links, you can steadily build a strong and sustainable backlink profile that boosts your website's authority and SEO rankings.


    In conclusion, link building is a fundamental and dynamic aspect of SEO that can greatly influence your website's authority. Building an effective link-building strategy is not just about acquiring backlinks but also about creating valuable content, establishing relationships, and continuously improving your online presence.

    You will need a helping tool to watch your links. Thus, you can use Sequence Stats to do it all. Ranging from keyword monitoring, competitor monitoring, team collaboration, search stats, and others is available. Register yourself to enjoy the full features and have a free trial!