Pillar Page: Definition, Example, and Best Practices

Tati Khumairoh

Tati Khumairoh

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pillar page illustration

Table Of Contents

    What exactly is a pillar page, and how does it revolutionize your SEO efforts? We'll navigate through the fundamental principles, breaking down the anatomy of a pillar page to reveal how it functions as a central hub for comprehensive content organization and user navigation.

    We'll uncover the tangible benefits that pillar pages bring to your SEO table, from enhancing website visibility to boosting search engine rankings.

    What Is A Pillar Page?

    A pillar page is a foundational piece of content that serves as a comprehensive guide or overview of a broad topic relevant to your business or industry. It acts as a central hub, covering the core aspects of a subject in-depth and linking to more detailed, related content known as cluster content.

    The primary purpose of a pillar page is to provide a user-friendly and informative resource that addresses the key questions and interests of your target audience. This not only enhances the user experience but also aligns well with search engines' evolving algorithms that prioritize content depth and relevance.

    Imagine you have identified a range of fundamental topics that are central to your business or industry. Each of these topics represents a significant aspect that you want to cover in-depth to provide valuable information to your audience. 

    In this context, each of these core topics has the potential to become a pillar page. The idea is that when someone lands on a pillar page, they have access to a host of related content all in one place. This related content is often referred to as cluster content.

    Importance of Pillar Page for SEO

    Pillar pages play a crucial role in SEO strategies, offering several key benefits that contribute to the overall success of a website. Here are some important reasons why pillar pages are significant for SEO:

    1. Enhanced Content Depth

    Pillar pages provide an opportunity to delve deeply into a core topic, creating comprehensive and authoritative content. Search engines favor in-depth content that thoroughly covers a subject, contributing to improved rankings.

    2. Improved User Experience

    By consolidating related information in a single, user-friendly hub, pillar pages enhance the overall user experience. Users can find comprehensive information on a topic without navigating through multiple pages, reducing bounce rates and increasing engagement.

    3. Effective Internal Linking

    Pillar pages facilitate strategic internal linking. They act as the central hub, linking to more specialized cluster content and vice versa. This internal linking structure signals to search engines the interconnectedness of content, boosting the site's overall SEO.

    4. Establishment of Topical Authority

    Creating pillar pages on core topics helps establish topical authority for your website. When search engines see a website consistently producing comprehensive content on a specific subject, it is more likely to be recognized as an authority in that niche.

    How to Create A Pillar Page

    Can every website have a pillar page? The answer is yes. If you are wondering how to create a pillar page that could boost SEO performance, here is the step-by-step.

    1. Topic Selection

    Identify a broad and core topic that is central to your business or industry. This topic should be relevant to your target audience's interests and align with your overall content strategy.

    2. Keyword Research

    Conduct thorough keyword research to understand the specific terms and phrases associated with the chosen topic. Identify primary and secondary keywords that users might use when searching for information related to the core topic.

    3. Content Planning

    Outline the structure of your pillar page, organizing it in a logical and user-friendly manner. Consider the key subtopics or sections that should be covered to provide comprehensive information.

    4. Create In-Depth Content

    Develop high-quality, in-depth content for each section of the pillar page. Address user queries, provide valuable insights, and ensure that the content is informative, engaging, and well-researched. This is done to ensure that users can find broad topics on this page only.

    Example of Pillar Pages

    To give a clearer picture of how a pillar page might look, here is an example from us. The pillar page "Digital Marketing Strategy Guide" serves as a comprehensive resource for businesses and marketers aiming to enhance their digital presence. 

    This guide covers various facets of digital marketing, providing strategic insights and actionable tips to create a cohesive and effective digital marketing strategy.

    In this page, the content might cover:

    • Introduction to Digital Marketing.

    • Key Components of a Digital Marketing Strategy.

    • Setting Objectives and Goals.

    • Audience Segmentation and Targeting.

    • Content Creation and Distribution.

    • Search Engine Optimization (SEO) Best Practices.

    • Social Media Marketing Strategies.

    • Email Marketing Tactics.

    • Paid Advertising Campaigns.

    • Data Analytics and Performance Measurement.

    From there, you can build a content cluster for each piece of topic. Thus, the linking between one page with another is interrelated and highly relevant.

    Picture 1 - Illustration of Pillar Page and its content.

    Pillar Page Best Practices

    To ensure that your pillar page can serve both the user and the search engine, you need to apply the best practices. Below are some of them.

    1. Make it Useful to Users

     Design the pillar page with the user in mind. Prioritize clarity, readability, and valuable information that addresses the needs and queries of your target audience.

    You should be able to identify common pain points or questions related to the topic and ensure that the pillar page provides practical solutions and insights.

    2. Demonstrate Expertise

    Showcase your expertise by creating in-depth, well-researched content. Offer insights, examples, and real-world applications to establish credibility. You can clearly attribute the content to knowledgeable authors or experts in the field, reinforcing the credibility of the information.

    3. Easy to Navigate

    Organize the pillar page with a clear and logical structure. Use headings, subheadings, and visual elements to enhance readability and guide users through the content. Consider incorporating a table of contents or navigation links for quick access to different sections, ensuring a seamless user experience.

    4. Provides Comprehensive Topical Coverage 

    Address the core topic comprehensively, covering essential aspects and related subtopics. Ensure that the content is thorough, informative, and offers a holistic view of the subject. Then, provide enough detail to satisfy both beginners and those seeking more advanced information. 

    5. Track Page Performance

    Integrate analytics tools such as Sequence Stats to monitor the performance of the pillar page. Track key metrics such as keyword ranking, and average ranking to assess its effectiveness.

    Regularly review analytics data and user feedback to identify areas for improvement.

    Picture 2 - Sequence Stats Rank Dashboard

    Picture 2 - Sequence Stats Rank Dashboard

    By incorporating these best practices, a pillar page can not only serve as a valuable resource for users but also contribute significantly to SEO efforts, user engagement, and overall digital success. Regularly reassess and update the page to keep it relevant and aligned with evolving user needs and industry trends.

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