As an SEO specialist or an agency, you must have a list of SEO task to be done daily, weekly, or evaluate it monthly. The list of SEO tasks is getting longer and longer depending on the website performance progress.
Have you ever felt that you need to align your team in executing the task because the deadline is approaching? If yes, you might have sorted it from its priority and then decide who takes what tasks.
In this article, we will guide you to do a better SEO task execution by sorting the priorities using Sequence Stats as the helping tool. We divided the SEO tasks into three main categories which are fixing, researching, and monitoring. Here are the complete explanations.
Fixing
The first SEO task that should be executed is fixing the arising issues. Whether it comes from the content, technical side, or outside the website.
This is an important task because without immediate fixing, the SEO issue will remain on the website and could hamper the performance itself. Here is the list of fixes you can prioritize.
Check The User Experience
The user experience of the website is vital to make sure that users could operate and explore it with ease. You need to reach out to the UX designer about the architecture and the design. Position yourself as a newcomer and explore the site.
If the users confuse with the flow, then they will abandon your page in no time. This task can be executed in parallel while producing more high-quality content to balance the visual and the content.
Fix Indexing Issues
What is the point if you have a good website and pages but it is not indexed? No one will find you. That is why make sure that every new page you make is indexed by Google using Google Search Console or any other relevant tool.
Once you are indexed, then the potential to appear in the SERP will be higher. Next, you will need to optimize it for future development
Assure Core Web Vitals
Since core web vitals are the ranking factors, you cannot take aside this task. Make your team capable of improving the core web vitals score to give a signal to the search engine that your site is deserved a higher ranking.
Core web vitals are mainly about improving user experience on the site, whether the loading speed, the responsiveness, and the layout stability.
Identify Duplicate Content
Duplicate content is an issue that appeared when you have two similar pages with almost the same content. It is problematic for your site since it can confuse the search engine about which one should be ranked.
This issue can cause your targeted page to rank lower than the others. That is why you need to identify it quickly and implement the SEO best practices on duplicate content.
Researching
The next stage is researching. After fixing all the SEO issues you have found, it is time to do comprehensive results for your website, starting from your keyword research, competitor keyword research, and optimization research.
Precise Keyword Research
First of all, keyword research is a regular SEO task carried out by SEO specialists to find the most relevant, and potential keywords to target. The research needs extra detail and many considerations. You cannot be wrong in this research, because it directly affects the whole SEO strategy.
Every keyword targeted should have enough data and justification. That way, you can project how you can successfully achieve your SEO goals. This is not a simple task since there are metrics to analyze carefully. It makes keyword research a basis for SEO tasks.
If you have the list of target keywords, the next thing is to create high-quality content with those keywords. Great content can be the bridge between you and the next customers of your business.
Competitor Keywords Research
Besides conducting keyword research for your website, it is important to look at your competitors’ keywords. It is a good idea to outrank your competitors who share similar keywords. Thus, every SEO team should conduct a competitive analysis.
To do that, you can use your SEO tool to gather valuable information about competitors' top keywords, pages, market share, etc. Use Sequence Stats Domain Watchlist to monitor the competitor more intensively.
Picture 1: Domain Watchlist data about competitor’s keywords and pages.
Optimization Research
The last research is optimization research. This research aims to optimize your underperforming content into well-performing content in the SERP. SEO specialists might go beyond on-page SEO to improve the content.
However, in some conditions, not only on-page SEO should be improved but also the technical side. This makes SEO tasks a complex job. With enough research on why the pages are not good enough, you can evaluate and get a higher rank.
Monitoring
The last part of the SEO task is monitoring. The monitoring we meant is after you create SEO content and target the right keywords. Website monitoring is a mandatory SEO task that cannot be done only once. Here are some activities for monitoring your website
Google Search Console Setup
Setting up the Google Search Console allows you to get data about your website performance, issue, and any improvements you can take. GSC is important for webmasters and SEO specialists to know the Google data that can measure whether the SEO implementation is successful or not.
Even though not all data are available, GSC is the basic tool you can use. Since it is a free tool, there is no reason to not use it.
Keyword Rank Tracking
While you can use Google search console to see your site performance, you cannot get instant data about your keywords day by day. Thus, you need to track your targeted keywords using a special tool.
Keyword tracking aims to get insight into the keyword ranking and performance in the SERP. This way, you will not lose any important updates. Once you have your keyword ranking data, you can identify opportunities in the SERP. You will know which keywords you perform well and which one still need to optimize.
To carry on this SEO task, you can use Sequence Stats to track all your target keywords with ease. Here is the dashboard where you can get the daily ranking data.
Picture 2: Rank Tracker dashboard in Sequence Stats.
All in all, SEO tasks should be prioritized by its urgency. You should team up with your trusted SEO specialist to carry on all the tasks smoothly. Starting from fixing any issues, researching processes, and performance monitoring.
If you want to have effective team management, you can use Sequence Stats to accommodate your team within one account only. The team management system in this tool is quite complete and adjustable.
More than that, you can use the Kanban board integrated into Sequence Stats to deliver all SEO tasks to your team. This is where you can record all important SEO tasks and monitor their progress.
Picture 3: Kanban board system
Sequence Stats features are far more than the two above, you can explore it yourself by registering your email and getting the free trial of A YEAR. Happy exploring.