How to Avoid Common SEO Mistakes to Help You Rank Better

Tati Khumairoh

Tati Khumairoh

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an illustration of a decline in an SEO project

Table Of Contents

    Search Engine Optimization (SEO) is a crucial aspect of any successful digital marketing strategy, as it can significantly impact a website's visibility and traffic. However, while many businesses invest in SEO, they often make common mistakes that can harm their efforts. 

    These mistakes can range from simple oversights to misguided strategies that can ultimately lead to lower website performance. In this article, we'll explore some of the most common SEO mistakes and provide tips on how to avoid them, helping you to optimize your website and achieve your desired outcomes.

    Common SEO Mistakes and How to Avoid It

    Below are the mistakes that most people done in their optimization process. We have summarized the list and how to avoid common SEO mistakes.

    No SEO Plan

    One of the most common mistakes that businesses make is not having an SEO plan. Many companies make the mistake of jumping into SEO without a clear plan or strategy. It can lead to wasted time, effort, and resources. 

    To avoid this mistake, it is important to create an SEO plan that outlines your goals, target audience, keywords, and metrics to measure success. An SEO plan should include the following:

    • Goals: Your SEO goals should be specific, measurable, and achievable. For example, your goal may be to increase website traffic by 20% in the next three months.

    • Target Audience: Understanding your target audience is crucial for SEO success. Identify who your target audience is, what they are searching for, and what keywords they use.

    • Keyword Research: Keyword research is the foundation of SEO. Identify the keywords that your target audience is using and optimize your content around those keywords. Use a comprehensive Keyword Research Tool to assist you in gathering relevant keywords.

    • On-Page Optimization: On-page optimization includes optimizing your website's content, meta tags, and images. Ensure that your content is high-quality, relevant, and unique. 

    • Off-Page Optimization: Off-page optimization includes building high-quality backlinks to your website. Focus on acquiring backlinks from authoritative websites in your industry.

    Creating a measurable SEO plan will guide your optimization efforts and make it easier to track. 

    Picture 1: Illustration of SEO Plan

    Picture 1: Illustration of SEO Plan

    Lack of Research

    Another common mistake is not conducting enough research. SEO is constantly evolving, and it is important to stay up-to-date with the latest trends, best practices, and algorithm updates. Failing to conduct research can result in outdated SEO strategies that are no longer effective.

    To avoid this mistake, it is important to conduct ongoing research to stay up-to-date with the latest SEO trends and best practices. Follow industry experts and blogs, attend conferences and webinars, and participate in online forums to stay informed.

    Research activity is not only done before implementation but also during the implementation. The research can cover keyword research, competitor research, site audit research, and other kinds of research.

    Non-Original Content

    One of the most critical factors in SEO is having original, high-quality, and helpful content. Many businesses make the mistake of copying content from other websites or using duplicate content, which can lead to penalties from search engines.

    To avoid this mistake, it is important to create original content that provides value to your target audience. Here are some best practices to create original content:

    • Conduct Research: Before creating content, conduct research to understand your audience's needs and interests

    • Focus on Quality: Focus on creating high-quality content that provides value to your audience. Ensure that your content is well-written, informative, and relevant to your audience's needs.

    • Be Original: Avoid copying content from other websites or using duplicate content. Create original content that is unique and adds value to your audience.

    • Use Visuals: Use visuals like images, infographics, and videos to enhance your content and make it more engaging.

    • Provide Solutions: Provide solutions to your audience's problems and answer their questions. This will help establish you as an authority in your industry and build trust with your audience.

    Meta Description Error

    The meta description is a brief summary of a web page's content that appears on the SERP. One common SEO mistake that businesses make is not optimizing their meta descriptions. An optimized meta description can increase click-through rates and improve search engine rankings.

    Here are some steps to avoid this mistake:

    • Write a unique and compelling meta description for each web page.

    • Use relevant keywords in the meta description.

    • Keep the meta description under 160 characters.

    • Ensure that the meta description accurately reflects the content of the web page.

    No Quality Links

    Links are a critical factor in SEO. However, many businesses make the mistake of focusing on quantity over quality when it comes to links. Low-quality links can hurt your search engine rankings and make it difficult for your website to rank well in the search results.

    To avoid this mistake, you can do the following actions

    • Focus on acquiring high-quality links from authoritative websites in your industry.

    • Avoid purchasing links or participating in link schemes that are against Google’s guidelines.

    • Create high-quality content that naturally attracts links.

    Neglect Mobile-friendliness

    Mobile-friendliness is an essential factor in SEO, as more people are using mobile devices to access the internet. However, mobile-friendliness is frequently neglected because it seems to be less important. Meanwhile, it can hurt their search engine rankings and make it difficult for them to attract mobile traffic.

    To avoid this mistake, it is important to

    • Ensure that your website is mobile-friendly and responsive.

    • Test your website's mobile-friendliness using tools like Google's Mobile-Friendly Test.

    • Optimize your website's content and images for mobile devices.

    Not Using The Right SEO Tool

    SEO can be complex and time-consuming. However, many businesses make the mistake of not using the right SEO tools to streamline their efforts and achieve their goals. SEO tool is an investment for businesses, thus they cannot be wronged. 

    In this matter, we suggest you find an SEO tool based on your needs. It would be best if you can find one SEO tool that can carry multiple tasks to help you. For example, the tool that can track keyword ranking, conduct keyword research, conduct competitive analysis, enable team collaboration, have a site audit tool, etc. 

    If you are looking for a tool with such features, Sequence Stats can be a perfect fit. Here are the features you don’t want to miss:

    • Keyword Ranking Tracker

    • Kanban

    • Domain Watchlist

    • Site AUdit

    • Keyword Ideas

    • Stats

    • and many more coming

    Investing your budget in one SEO tool only will be beneficial to your business and website. No more stressing out about SEO tasks; you can do it automatically now with Sequence Stats. 

    Picture 2: Sequence Stats Main Features

    Picture 2: Sequence Stats Main Features


    That is everything! We have explained how to avoid common SEO mistakes so that you can do better. Avoid those mistakes and build a more effective SEO strategy to improve website performance. 

    Remember, you don’t have to do all SEO tasks on your own. Make use of SEO tools such as Sequence to help you gather data or automate other repetitive tasks. You can register now and get a year of a free trial.