A Deep Insight Into Keyword Research
Go beyond keyword research with Sequence Stats
Keywords matter most in SEO implementation. It helps websites show up in front of the right visitors and bring them more organic traffic. By having the right keyword to target, your website will easier to reach more users and promote the business.
A keyword is the symbol of users' needs and interests. Thus, your website should be the answer to their needs. To begin with, every webmaster should conduct keyword research to know what interests drive the users' search.
On this page, we will discuss a specific keyword tool, Sequence Stats in helping any stakeholders in doing their basic SEO tasks which is keyword researching. This tool can be either accessed openly or by registering to the tool.
Sequence Stats is an SEO tool at its heart that can accommodate almost all SEO tasks for everyone. The keyword research tool provided by this tool is quite complete. It can provide data about the list of keyword ideas, search volume, three-month changes, YoY changes, CPC, and the competition of the keywords.
Those data are essential to get while doing keyword research. With that data, you can analyze and choose the best keywords to target.
Keyword Research 101: An Overview of The Basics
It is better to start this discussion with basic knowledge about keyword research. Here are the basic things you should know about keyword research.
What is Keyword Research?
Keyword research is one of the SEO activities done to find and analyze the most relevant search terms used by many internet users when they are looking for something. This is an important part of search engine optimization and a starting point for any plan within the project.
Doing keyword research will uncover valuable information about keywords such as the popularity, potential, rank difficulty for those keywords, and many more.
The Importance of Keywords in Targeting the Right Audiences
Keywords are very important to help you get in front of the right audience. Users use their keywords to find the results, so if your website manages to appear as their results you will get more traffic.
Another importance of keywords in SEO is to provide insight into marketing trends in a relevant topic so that you can create high-quality content about it. That way, a relevant audience will find your site easily.
Once you have targeted the right keywords, you have the potential to rank better in your market. After you have a pretty good rank, the traffic will increase too. This is because users tend to visit the first page results rather than the next.
The Main Types of Keywords
Since keywords determine the success of SEO strategy, you have to find the best one. There are many kinds of keywords you should know. Every keyword type target a different audience and intent, so you better know all the types. Here is the introduction.
As mentioned in the name, short-tail keywords are keywords that are short or around three keywords or less. This keyword type usually has a big amount of search volume but also high-rank competition.
Shor-til keywords are used to catch a common topic that is more general. For example, a user might type "car" to begin their search about the type of car, the prices, the colors, or any other general information. Targeting short-tail keywords is hard to convert because there is no clear intent at the beginning
This is the opposite of short-tail keywords. It is formed by three words or more. The longer the keywords, the more specific the results. That is why long-tail keywords have a lower search volume but are less competitive than short-tail keywords.
This kind of keyword is good to target an audience with specific intent and needs. For example, a user will type “the best SEO service for SMEin Malang” ad what they want to see is the list of SEO services with that specification.
That is why it is easier to detect the search intent of long-tail keywords and often the users are ready to make a purchase.
LSI (Latent Semantic Indexing) Keywords
The next type is LSI keywords which refer to the keywords that are closely related to the seed keywords. For example, your keywords are “SEO service”, the LSI keywords can be “how to choose an SEO service”, “what to look for in SEO service”, and others.
LSI keywords are often used to create a broader theme and target all possible queries related to the main keywords. To find this type of keyword, you need to conduct a comprehensive keyword analysis and look at the suggested search on the SERP.
The search volume is usually quite low and so is the competition rate. These characteristics can be used to boost content ranking and catch a more specific search.
Why Keywords Relevance, Search Volume, and Competition Matters
You cannot target any keywords related to your business niche arbitrarily. You have to consider some keyword metrics to get the best potential keywords for your page.
Relevance, search volume, and competition are three main things to consider when you do keyword research. These three metrics define how you prioritize the topics, observe the trends, and estimate the traffic.
The relevance metrics should be the foremost consideration. You need to be in line with both your business and what people are searching for. Set your target keywords for the most relevant keywords.
About the search volume and the competition, you better target the high search volume with low competition. That way, you have the potential to rank high and drive more traffic. But, if you only consider the keyword based on the search volume, then you neglect the possibility of low ranking because you compete with huge competitors.
It is that important to consider the three metrics above or your SEO effort will be in vain.
Sequence Stats Keyword Research Tool: An Overview of Its Features and Capabilities
Since keyword research is the most crucial stage in an SEO marketing campaign, whether it is organic or paid, all SEO specialist needs a helping tool to conduct it. But, many SEO tools need a huge subscription fee. Thus, not all people can do keyword research freely.
To dive into the search engine traffic projection, you need one keyword research tool that can tell you the right keyword ideas list to expand your targetted keyword list. That is why you need a free keyword research tool from Sequence.
With the number of overwhelming SEO tasks, this tool will help you decrease the repetitive task such as keyword research that should be done regularly. Here is the data you can generate from this Sequence Stats Keyword Research tool.
Keyword ideas: the list of highly related keywords from your inputted keywords. You can analyze the list and set the priority of each keyword to be targeted. Knowing this long list will give you some ideas about the future SEO strategy whether it is organic or paid channels.
Search volume: this data is used to understand search trends so that you can predict the success of your marketing campaign. Search volume projects how popular the keywords are in the search engine within a certain time period.
Three months change: the search volume data are changing from month to month, you can get the data of three months' changes to see the growth of that keyword.
Year-over-year data: this is the data of monthly comparison of the search volume with the same month in the previous year. It helps you see the trends and plan a more strategic campaign.
CPC: Cost-per-click data is available to help you know how much budget you need to have for a single click in your ads.
Competition index: It measures how difficult the keyword will rank on the SERP. It varies depending on the keyword popularity and market competition.
By having an effective keyword research tool, you will save more time and energy to do other important tasks you cannot automate. Keyword researching is a regular activity you can automate with an SEO tool. So, once you find an effective SEO tool, your SEO job will less burden.
Keyword research is important to begin the SEO project. Whether it is for the content, ads, or the page itself, keyword research is a mandatory task. There are important metrics that should be considered, including the keyword type to target the audience.
Without relevant keywords, we can say that there will never be SEO success. Because keywords are the bridge that connects you to the right audience in the search engine. Without the bridge, you will be hard to find by the potential audience.
To do regular keyword research, many practitioners will need an effective tool that supports them in gathering valuable data such as keyword ideas, search volume, competition, YoY changes, CPC, and other data. Sequence Stats keyword research tool can be your companion in researching highly potential keywords.
Many have been helped by this tool because it provides the data needed most by the users. That is why using this tool will bring more benefits to your SEO project. You can save more time and money to allocate to other important matters.
Explore the Sequence Stats keyword research tool and experience keyword research beyond any other tool.