Understanding Organic Rank and Absolute Rank in Your Site

Tati Khumairoh

Tati Khumairoh

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Plants that illustrate organic traffic for a website

Table Of Contents

    Enabling SEO in a website means that you target higher ranking and better performance. In this matter, there is something about ranking you should know. Organic ranking and absolute ranking are important and are different in projecting your success. 

    In this article, we will discuss further both ranking types and elaborate more on the best practices to improve your ranking. Understanding these types of ranking will help you define the next SEO strategy.

    What is Organic and Absolute Rank?

    Absolute rank and organic rank are both important factors in SEO, but they are not directly comparable as they represent different aspects of search engine performance.

    Absolute rank refers to the position of a webpage in the search engine results page (SERP) for a specific query, regardless of the source of the traffic. 

    This can include paid search, organic search, SERP snippet, or other forms of traffic. Absolute rank is important because it can affect click-through rates, with higher-ranking pages generally receiving more clicks.

    Picture 1: Absolute rank example in the SERP

    Picture 1: Absolute rank example in the SERP

    Organic rank, on the other hand, specifically refers to the position of a webpage in the SERP for organic search traffic. This is traffic that comes from search engines without the use of paid advertising. 

    Organic rank is important because it represents the quality and relevance of a webpage's content and the effectiveness of its search engine optimization. The plain blue link on the SERP without the Ads label is considered an organic rank.

    Picture 2: Organic rank in the SERP

    Picture 2: Organic rank in the SERP

    It's important to analyze organic rank and absolute rank separately because they represent different aspects of search engine performance and can provide different insights and opportunities for optimization.

    By analyzing these two types of rank separately, you can gain a better understanding of how your website is performing in both organic and non-organic search results. 

    For example, if your website has a high absolute rank but a low organic rank for a specific query, it may indicate that you are relying too heavily on paid advertising and should focus on improving your SEO to increase organic traffic.

    The Meaning of High Ranking for Websites

    High ranking for websites refers to the position of a website in SERPs for a particular search query. When a website has a high ranking, it appears near the top of the SERP, ideally in the top few positions, for a relevant search term.

    High ranking is important for websites because it can significantly increase their visibility, traffic, and ultimately, their revenue or other goals. When a website appears at the top of the SERP, it is more likely to be clicked on by users searching for information or products related to that search term. 

    Achieving a high ranking for a website requires effective SEO, which involves a variety of techniques designed to improve a website's relevance and authority for specific search terms. 

    These techniques may include optimizing content with relevant keywords, building high-quality backlinks, improving website structure and navigation, and providing a high-quality user experience.

    Overall, high ranking is an important goal for websites because it can lead to increased visibility, traffic, and revenue, and is a key indicator of the effectiveness of an organization's digital marketing strategy.

    Organic and Absolute Rank Tracking

    Organic rank tracking specifically involves tracking the position of a website's pages in SERPs for specific keywords and phrases. This method of tracking is focused on the performance of a website's organic search traffic

    Absolute rank tracking, on the other hand, involves tracking the position of a website's pages in SERPs for a particular query, regardless of the source of the traffic.

    Both methods of rank tracking are important for website owners and digital marketers because they provide valuable insights into the effectiveness of a website's SEO and digital marketing efforts. 

    By monitoring organic and absolute rank-tracking data, website owners and marketers can identify areas for improvement, make informed decisions about their SEO and digital marketing strategies, and track the impact of those efforts over time.

    To track organic and absolute rank, website owners and marketers can use Sequence Stats Keyword Rank Tracker which can provide detailed data on a website's search engine performance, including organic and absolute rank data, as well as other important SEO metrics. 

    Picture 3: Organic and absolute ranking tracked in Sequence Stats

    Picture 3: Organic and absolute ranking tracked in Sequence Stats

    By regularly monitoring and analyzing this data, website owners and marketers can improve their website's ranking and generate more targeted traffic over time.

    SEO Best Practice for Higher Ranking

    There are many SEO best practices that can help improve the ranking of a website in search engine results pages (SERPs). Here are some of the most important ones:

    • Research and use relevant keywords: Conduct thorough research on relevant keywords for your website, and use them in your content, titles, and meta tags. Use long-tail keywords to target more specific queries and drive more qualified traffic. Use the Keyword Research tool to help you find the right keywords.

    • Create high-quality content: High-quality content that provides value to users is one of the most important factors in SEO. Make sure your content is well-written, informative, and engaging to encourage user engagement and sharing.

    • Optimize your website structure and navigation: Use a clear, organized website structure and navigation to make it easy for users and search engines to find and understand your content. Make sure your website is mobile-friendly and has fast load times.

    • Build high-quality backlinks: Backlinks from other high-quality websites can help improve your website's authority and ranking. Build relationships with other websites and create high-quality content that others will want to link to.

    • Use social media to promote your content: Social media can help increase visibility and drive traffic to your website. Use social media to promote your content and engage with your audience.

    • Monitor and analyze your website's performance: Regularly monitor and analyze your website's performance using tools like Google Analytics and Sequence Stats to identify areas for improvement and measure the impact of your SEO efforts.

    • Stay up-to-date with SEO trends and algorithm changes: SEO is constantly evolving, so it's important to stay up-to-date with the latest trends and algorithm changes to ensure your website is optimized for success.

    By following these best practices, you can improve the ranking of your website in search engine results pages and drive more qualified traffic to your website.

    Wrap Up

    That’s all you got. Those two types of rank are indeed important to monitor. It is also needed to monitor them separately since they provide different results on the SERP. Using Sequence Stats as your ranking tracker is worth every effort. 


    Not only you can track different ranking types, but you can also track important metrics such as the search volume, the competition, the CPC, the market share, and any other essential keyword metrics. You can register now to Sequence Stats to start monitoring both rankings.